Guest articles & appearances

shop talk.


Looking for an industry guest perspective on marketing strategy or real-world case studies on what's new, what's working and what's not?  Reach out to me and let's talk shop.


turning advocates into brand champions...

In November, I was a guest on Driving Participation - an amazing podcast for the non-profit marketing community with the talented Beth Brodovsky. I shared some great results from a Canada 150 hijack marketing campaign along with tips and tools for for non-profits (and for-profits!) to stretch your resources, build your credibility with target audiences and better connect employees to your mission through marketing. And most importantly, I helped Beth learn more about fantastic, made-in-Manitoba products like the Pizza Pop!  

On this episode, we cover:

  • What is hijack marketing? How can it be useful?

  • How to start changing people’s perception on a small scale

  • Why identifying an organizational need before building a strategy is crucial

  • What is the value of working with influencers?

  • How to inspire your members to become advocates for your cause

  • How to create specific social media and marketing toolkits for influencers (it’s not as much work as it sounds!)

  • Most importantly: What are pizza pops?

LISTEN HERE or Subscribe on iTunes


prairie manufacturer magazine...

I've been pleased to have contributed a number of guest articles to Prairie Manufacturer magazine over the years, with an emphasis on event highlights and how the power of the network can drive business success:

WINTER 2016 ISSUE - CME's UnConventional UnConference a huge success

SUMMER 2017 ISSUE - The puck drops on Manitoba Manufacturing Week



This year, I’ve had the chance to author a number of guest posts for the Canadian Society for Association Executives on marketing and brand best practices for nonprofits.

MARCH 2018 - using thought leadership to leverage brand champions and grow your association

SEPTEMBER 2018 - Canada’s privacy landscape is primed for a seismic shift. Are you ready?