Looking for an industry guest perspective on marketing strategy or real-world case studies on what's new, what's working and what's not? Reach out to me and let's talk shop.
turning advocates into brand champions...
In November, I was a guest on Driving Participation - an amazing podcast for the non-profit marketing community with the talented Beth Brodovsky. I shared some great results from a Canada 150 hijack marketing campaign along with tips and tools for for non-profits (and for-profits!) to stretch your resources, build your credibility with target audiences and better connect employees to your mission through marketing. And most importantly, I helped Beth learn more about fantastic, made-in-Manitoba products like the Pizza Pop!
On this episode, we cover:
What is hijack marketing? How can it be useful?
How to start changing people’s perception on a small scale
Why identifying an organizational need before building a strategy is crucial
What is the value of working with influencers?
How to inspire your members to become advocates for your cause
How to create specific social media and marketing toolkits for influencers (it’s not as much work as it sounds!)
Most importantly: What are pizza pops?
prairie manufacturer magazine...
I've been pleased to have contributed a number of guest articles to Prairie Manufacturer magazine over the years, with an emphasis on event highlights and how the power of the network can drive business success:
WINTER 2016 ISSUE - CME's UnConventional UnConference a huge success
SUMMER 2017 ISSUE - The puck drops on Manitoba Manufacturing Week
CANADIAN SOCIETY FOR ASSOCIATION EXECUTIVES (csae)...
This year, I’ve had the chance to author a number of guest posts for the Canadian Society for Association Executives on marketing and brand best practices for nonprofits.
MARCH 2018 - using thought leadership to leverage brand champions and grow your association
SEPTEMBER 2018 - Canada’s privacy landscape is primed for a seismic shift. Are you ready?