I’m passionate about marketing and communications and nothing is more fun than sharing my knowledge and best practices with others. Paying it forward is one of the easiest ways we can work together and take advantage of community knowledge. Check out my speaking engagements and let's talk marketing in Manitoba!
HRevolution: CPHR Manitoba 2018 conference
I’m so excited to be a part of this year’s CPHR Manitoba HR Conference, co-presenting a breakout session with the incredibly talented Kelly Thibodeau "Beyond the retweet: empowering employees in the digital age." More than ever, HR is moving into the Boardroom and CPHR helps delegates hone their skills and knowledge to maximize leadership potential and shape culture: https://lnkd.in/ehc7TYb
Employee advocacy is a powerful strategy for raising brand awareness. Empowering staff as brand ambassadors can pay big dividends – employee networks have greater reach and impact than company platforms and customers trust their opinions. But aligning the HR realities with big dreams for brand in the C-Suite can have practical and broad-reaching implications. Through case studies on companies that are doing it right – along with the pitfalls to watch for – our session will help HR to position itself as a strategic business partner in the branded conversation.
IABC MANITOBA PRESENTS: HIJACK & INFLUENCER MARKETING WITH JILL KNAGGS
Join IABC Manitoba on February 28, 2018 for an expert case study on making a big impact with minimal resources. Learn how Jill Knaggs and her team at Canadian Manufacturers & Exporters created a hijack marketing campaign around Canada 150 to capitalize on buzz and excitement, and actively engage influencers, education, businesses and more.
Find out best practices and avoid risky pitfalls to increase share of voice, employee participation and online engagement! Spread your brand message further without a big spend and strategically leverage your strengths for success.